Go up a level Cub, American Advertising and Research Co.

In 1950 Earl Products Co. (Chicago IL, USA) marketed the Scenex, a small plastic novelty camera for 25x25mm exposures on 828 film. A small metal mask supports the film in an arched position. This mask is usually missing ,and the camera would appear to take a larger image, but the film would not travel properly or be in focus. Formally marketed under the Cub name by American Advertising and Research Co. Both Cub and the Scenex were used for premiums by various companies.

The Cub was marketed by American Advertising and Research Co in 1940

One premium campaign obtained a Cub by saving Pepsodent Toothpaste cartons and coupons according to the instruction sheet, which also has a reorder form. Fifteen cents and a Pepsodent carton bought a camera! The original box with the Pepsodent Company, Chicago, Ill. mailing label with the Nov. 15, 1940 postmark.

Model Cub
Finish/colour black plastic with red film winder
Purchased 2004/02/12
Date of Manufacture  
Cost 21.55USD
Current Value   
Auction Price Ebay *2004/02/12 21.55USD, 2004/07/06 26USD, 2004/10/29 18.53USD (Pepsodent Toothpaste mailing box), 2005/06/05 6USD, 2006/06/29 13.50USD (2 cameras), 2008/09/08 9.90USD


Go to the main index Last updated 29th September 2008